Penyebab Kegagalan Bisnis Blog – Bisnis Blog

Tips Trik Bisnis Blog – Penyebab Kegagalan Bisnis Blog – Komunitas Blogger Bali

Apa yang menyebabkan Bisnis Blog saya gagal ? mungkin itulah pertanyaan yang ada di benak para blogger yang gagal menjalankan bisnis blog mereka. Dan tak sedikit para blogger berpikir “bagaimana agar bisnis blog saya sukses ?”. jika anda adalah salah satu dari orang yang sedang memikirkan hal itu, maka saat ini saya akan memberikan jawaban dari pertanyaan tersebut. Berikut adalah 5 faktor besar yang mentebabkan bisnis blog gagal. Ini adalah hasil diskusi yang dilakukan oleh Lee Oden.

  • No clear objectives. With all the buzz and promise of increased search engine visibility, improved customer communications and PR, many companies task their IT group to “set up a blog” without ever planning exactly what the key objectives are. A few weeks later, you’ll often hear, “OK, we have the blog installed and a few posts made, where’s all the traffic? What do we do now?”
  • Unrealistic expectations and resource allocation. Blogging is work, no doubt about it. Not everyone is a natural blog writer and community builder. A successful business blog puts a personality on the company and both listens and responds to the community. Expecting a blog to be a silver bullet purely based on the SEO friendliness of blog software for example, is as shortsighted as expecting on-page SEO alone to solve a web site’s search engine ranking problems.
  • Not sourcing content for the long term. One of the most common reasons business blogs lack content or posting frequency is a combination of not participating in the blogging community conversation and not identifying content sources. Keyword researched blog categories can serve as a sort of editorial guide on what to write about as well as identifying a mix of post types to be written on a regular basis. For example, we run polls, review SEO blogs, cover conferences, write about common client marketing issues, invite guest posts, review books, list “top 10 resources” and interview well known people in our industry. That list makes up our editorial guide so we don’t “run out”.
  • No feedback mechanisms. Comments and trackbacks are a big part of why blogs are different than web sites. However, many business blogs don’t allow comments because they fear the time/expense of staffing required to handle them. They also fear what readers might say. My opinion is that a blog without comments isn’t really a blog. Comments are a goal not a liability. Feedback from readers, good and bad creates a conversation that includes the company. The conversation is already happening elsewhere, why not have it in your own backyard?
  • Do it yourself syndrome. Companies can setup blogs themselves quite easily, but judging by the number of “dead” blogs out there, it’s a very different thing to setup a blog than to start a blog and be successful with it. As with any potentially complicated and lucrative venture, anticipating all the contingencies and dependencies is near impossible unless it’s been done before.

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